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Caudalie:
How a Premier French Cosmetics Brand Launched International Customer-centric Social Media Strategy

A customer-first social media strategy primed by Facelift Cloud.

French cosmetics brand Caudalie personalized its multinational customer relationship management

It’s no secret that Caudalie is the pioneering French cosmetic brand behind Vinothérapie. Founded in 1995 by Mathilde Thomas, today Caudalie is on the market in more than 27 countries, where it promotes natural beauty à la française.

The brand’s main focus is on its beauty consumers. It is thus only natural for Caudalie to provide an exceptional customer experience and to offer ultra-personalised, responsive and innovative customer service. To achieve this, the brand has opted for a customer-orientated strategy. Read all about it with our Caudalie success story!

  • Ultra-personalized, responsive and innovative customer service experience
  • See how you can develop a large scale, customized customer relationship across borders.
  • WhatsApp Business as an amplifier of more direct and interactive exchanges with every customer

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