Artificial intelligence (AI) has moved past automating basic tasks and is now helping brands think bigger than ever before - and it seems like just about every brand is on board.
In 2025, AI will continue to impact and redefine social media strategy, driving smarter campaigns, and making connections at scale. It has become almost ubiquitous with software at this point, and very few companies aren't scrambling for ways to make it a part of day-to-day operations.
Let’s break down the key trends shaping social media this year and how you can prepare to thrive in this new era.
Wouldn’t it be great to know exactly what your audience wants to see next? Predictive analytics tools powered by AI are turning this into reality. These tools analyze patterns in social media data to forecast future behavior, which helps brands improve timing and relevance in their content.
Pro Tip: Use analytics platforms like Facelift Data Studio to spot patterns in audience engagement and adjust your strategies accordingly. This can lead to a noticeable boost in post performance and campaign ROI.
AI agents are transforming how brands interact with their audiences. These intelligent systems, ranging from chatbots to virtual assistants, will be designed to engage users directly on social platforms, answering questions, resolving issues, and even driving sales.
In 2025, AI agents are set to become the backbone of real-time communication in social media.
Here’s how they’re making an impact:
Why this matters: The ability to create custom, AI agents to meet your own business needs will become a fundamental part of any communication strategy. Given the speed and 24-hour nature of social media, an automated system will need to step into this role.
However, we don't predict that this means social media managers - or anyone else - will become irrelevant. It is just another tool in their kits to make day-to-day, routine tasks easier and more efficient.
Creating engaging content can feel like an uphill battle. AI is stepping in to lighten the load by generating captions, suggesting hashtags, and even drafting full posts tailored to your audience. While AI-generated content still can't always capture the human element that humans can still clearly recognize, we predict that its ability to do so will move forward by leaps and bounds soon.
Whether this will be for the better or worse for society, we can't say, but it's a trend that cannot be ignored either way.
Action Step: Test tools that assist with content creation. These platforms offer a solid foundation you can refine and personalize to meet your brand voice. Facelift itself now features AI-assisted content creation!
Video remains the most engaging content type in social media, and AI is making it accessible for everyone. Advanced editing tools are helping brands create high-quality videos without needing a full production team.
Pro Tip: Start small by using tools like Pictory AI or Runway AI to improve existing content. Simple upgrades, like subtitles or quick trims, can make your videos more professional and appealing. Furthermore, accessibility is now an issue, and search engines and networks alike may begin penalizing content that does not meet user-friendly specifications, such as subtitles.
While AI tools are transforming many aspects of social media, content strategies still thrive on the authenticity that only people can bring for the time being. Employee advocacy is a prime example.
Why does this matter in 2025? AI-generated insights can help you understand what type of content performs best with different audiences. Facelift Amplify allows businesses to share pre-approved, branded content with employees, who can then customize it for their personal networks. Pair this with Amplify’s ability to distribute content through employee networks, and you have a potent combination of human trust and strategic precision.
This mix of AI insights and orchestration creates a scalable way to boost brand awareness, engage audiences, and build trust without compromising on the human touch.
Artificial intelligence works best when it’s part of a larger, unified strategy. Social media orchestration helps tools, teams, and tactics stay aligned to work seamlessly together, breaking down silos and enabling consistent execution across departments. AI supercharges SMO by:
Key takeaway: AI-powered SMO combines the strengths of technology and collaboration, ensuring every tool, post, and campaign works toward your overarching business goals. When paired with a unified, AI-driven platform like Facelift, the results can be absolutely transformational.
Learn more about social media orchestration by exploring our Social Media Orchestration Manifesto
Artificial intelligence is transforming social media - and just about everything else - but its success is going to depend entirely on how you use it.
As with all things orchestration-related, aligning AI with a clear strategy that addresses real business objectives is the only way you’ll position your brand to lead the way in 2025.