Planning at scale only works when your content foundation, your publishing process, and your permissions keep up. This autumn, Orchestrate gives you more flexible ways to organise content, a clearer view of how your plan is structured, publishing that explains itself when something goes wrong, and the access control enterprise teams need for sensitive work. The result: less manual effort, fewer surprises, and more confidence in the plan you present to your stakeholders.
Organise every piece of content the way your plan actually works
Not all communication fits into a fixed publishing slot, and not all content is created in Facelift. Native posts published directly on the networks and non-social activities such as newsletters or events have been harder to organise alongside planned content, which leaves gaps in your overview and in your reporting.
We are improving the underlying Orchestrate content foundation to unlock new ways of organising and planning content. The first two customer-facing outcomes are:
Both capabilities are enabled by a larger consolidation of Orchestrate content data. That work also improves performance for complex planning views and creates a stronger foundation for analytics, APIs, and AI-driven workflows.
See how your plan is structured, not just what is scheduled
A flat calendar is good for seeing what is scheduled, but it becomes difficult to understand larger planning patterns across campaigns, channels, formats, or other content dimensions.
The new Grouped Calendar View organises planned content by the dimensions that matter to your plan:
Instead of piecing patterns together manually, you can compare planning areas directly in the calendar and see how content is distributed across campaigns, channels, or formats, where there are gaps or imbalances, which areas are heavily planned and which are underrepresented, and how different parts of the plan compare over time.
Complex content plans become easier to understand and easier to manage, especially in multi-market and multi-channel setups.
Know what went wrong, why, and what to do next
For teams publishing at high volume, failures and unclear statuses create significant operational effort. You often cannot tell what went wrong, whether action is required, or how to fix an issue without involving support.
We are making content creation and publishing issues easier to understand and resolve directly in Facelift:
When something goes wrong, you can immediately see what happened, why it happened, and what you need to do next. At the same time, more issues are detected before publishing, which reduces failed posts, unnecessary troubleshooting, and dependency on support. High-volume publishing becomes more predictable, more recoverable, and easier to operate at scale.
Use your Orchestrate data in the systems your teams already work in
Orchestrate holds the plan, but your organisation runs on more than one system. Until now, working with Orchestrate data outside the Facelift interface was not readily possible.
We are opening up selected Orchestrate data and workflows so they can be used by external systems:
This lets us address the first customer integration use cases as they arise, for example when you want your own systems or AI assistants to access Facelift data or trigger supported actions. It also creates one shared technical foundation across Facelift, so capabilities can expand step by step based on concrete use cases.
Collaborate on confidential work without exposing it to everyone
Tasks often contain information that should not be visible to everyone in an organisation, such as confidential campaign work, internal responsibilities, or team-specific activities. Until now, task access was not controlled by a dedicated permission model, which made it difficult for enterprise teams in particular to use tasks for sensitive or restricted work.
Tasks now support granular access control on two levels:
This applies to both individual tasks and Restricted Boards. Restricted Boards provide a protected space for confidential work: only the defined audience can access the board, and tasks created within it automatically follow the board's access context. For individual tasks, teams and users can be added to the audience so access can be controlled independently where needed.
With this, you can create tasks for specific teams or individual users, keep confidential work inside Restricted Boards, control who can see and work with individual tasks, assign responsibilities without exposing a task across the organisation, and make sure people only see the tasks that are relevant and accessible to them.
Task management becomes safe to use across larger and more complex organisations. Teams collaborate on sensitive or specialised work without exposing it company-wide, while administrators and task owners keep clear control over access.
A reliable record of what changed, who changed it, and when
It can be difficult to understand how an object changed over time, who made a change, or what happened during an approval process. Today that often means scrolling through comments or asking colleagues.
A consistent Activity Log is introduced for Post-Sets, Frames, and Content, recording:
You can trace approval decisions, rescheduling, content changes, and other important actions directly on the object. This creates more transparency and accountability, improves handovers, and provides a reliable history for compliance and audit needs.
Everyday interactions that behave the way you expect
Alongside the larger features, we keep closing smaller workflow gaps, aligning interaction patterns, and refining existing experiences across Stories, Tasks, Boards, Frames, and Content. Current highlights:
Common interactions behave more predictably, important context is easier to understand, and you can plan with relevant calendar context directly visible alongside your content.