Play Bigger: We are Launching the New Facelift Orchestrate

Since day one, we helped you own the social media game. But why stop there? It's time to Play Bigger.

Facelift Orchestrate - your communication control center

Today, we introduce a game-changing extension to the Orchestrate product. It lets you orchestrate ALL your communication moves across departments and even beyond social media. From social media to blog posts, newsletters to webinars or internal communications, plan, create, collaborate, and dominate your competition from a single powerful control center.

Break free from silos. Unleash your voice beyond social. Make every message count. This isn't just an upgrade. This is a whole new playing field. Are you ready to play bigger?

Why "Play Bigger"?

Because your message deserves more than just reach — it deserves impact. And impact doesn’t happen in silos. It happens when strategy, content, and collaboration come together in one place.

Whether you're a social media manager expanding your editorial planning, a CMO looking for visibility, or a CEO needing clarity across teams, Orchestrate gives you the tools to unify your efforts, break down complexity, and play at a higher level.

Visual: Creating "Content Types" in the editorial plan like e.g. a blog post article

What’s New In Orchestrate? 

We’ve launched a set of seven deeply integrated features that work together to help you align, plan smarter, move faster, and execute your communication strategy, across every team and beyond social.

• Welcome Page: Your new mission control. Instantly see what’s happening across campaigns, teams, and strategic topics so you’ll never miss a beat. 
  

• Story Board: A kanban-style board for brainstorming and editorial planning. It turns raw ideas into structured content plans you can act on. 
  

• Content Types: Content that goes beyond your social media posts – like blog posts, newsletters, events, press releases or even entire campaigns. Define the format, structure, and fields as you need them.  
  

• Campaign Dashboard: One view for everything tied to a campaign: sub-campaigns, content, tasks, deadlines, and responsibilities. 
  

• Tasks: Collaborate across teams with assignable tasks embedded into every part of the planning process, whether it’s an idea, campaign or a single content piece. Understand roles, track progress, and move forward together. 
  

• Hierarchical List: Visualize the full structure of your communication strategy including how each topic connects to initiatives and content. Perfect for clarity, alignment, and reporting. 

• Calendar: The all new Calendar (formerly called Planner) allows you to plan all your communication measures in a visual, filtrable timeline that gives you both the strategic view and the operational details. 
  

Visual: "Hierarchical List View" for a holistic overview of communication strategy and all communication efforts, from Strategic Topics, over Campaigns to singular content pieces like a blog post article.

Why This Is a Game Changer? 

According to a 2024 Grammarly study, inefficient communication costs companies up to €12,000 per employee per year. With Orchestrate, you reduce that loss by working in one workspace, with less friction, and more focus.

You'll benefit from:

• Fewer disconnected tools

• Faster, more aligned collaboration
• Clear strategy-to-execution workflows
• Scalable communication processes across your organization

Let's go Bigger - Together

Already a Facelift customer? → contact your Customer Success Expert to activate the new features.

New to Facelift? → Book a consultation and explore what orchestrated communication can do for you. 
 
Ready to Orchestrate Your Communication? 

This is just the beginning. We're not just helping publish content - we're helping you Play Bigger!