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Origin to orchestration:
Paradigm Shift in Social Media Strategy

Follow the evolution of social media in business

Early adopters and digital innovators set into motion social media's shift from a fragmented marketing novelty into a synchronized enterprise strategy at scale. This report charts this evolution as it shifts into today’s concept of social media orchestration.

  • Trace social media’s journey from experimental platforms to a critical business asset
  • Discover how orchestration unites business goals, tools, teams, and campaigns company-wide
  • See how pioneers like Starbucks, Carrefour, and others leveraged social media for impactful, scalable engagement
Paradigm Shift in Social Media Strategy

Enable lasting impact with social media orchestration

Social media orchestration is about transforming your strategy to drive real business value. Learn how to unite your teams, tools, and messages under one cohesive framework, and get a glimpse of what the future may hold for social media strategy.

  • Align social media efforts and messaging across teams, channels, and objectives
  • Activate employees, executives, and customers as unified voices for your brand
  • Build a cohesive strategy that connects every campaign and interaction to business goals