Facelift brand building technologies GmbH (Facelift bbt)
Gerhofstr. 19, 20354 Hamburg Germany
Tel.: +49 40 2286 849 0
Managing Directors: Benjamin Schroeter, Teja Töpfer Commercial Register: Amtsgericht Hamburg, HRB 117436, Tax ID: 49/720/00669, USt-ID#: DE276131407
All content and text created on these pages by the website operator is subject to German copyright law. Reproduction, adaptation, distribution and any form of utilisation beyond the scope of copyright law shall require written consent from the respective author or creator.
Data Protection Declaration
1. The data controller within the definition of data protection provisions is:
Facelift brand building technologies GmbH, Gerhofstr. 19, 20354 Hamburg.
If you have any questions concerning the processing of your personal data, you can contact our Data Protection Officer at any time, at firstname.lastname@example.org.
2. Collection and storage of personal data, type and purpose of use
a) Visiting the website When you visit our website, the browser running on your terminal device will automatically send information to our website server. This information will be temporarily stored in a log file, where it will remain saved until it is automatically erased. The information includes the IP address of the requesting computer with the date and time of the access, and the name and URL of the retrieved file, as well as the URL of the website from which the access takes place. In addition, the browser used, your computer’s operating system, as well as the name of the respective access provider, are identified.
The purpose of processing the aforementioned data is to guarantee seamless connection to the website for the optimum use of our online service, as well as analysis of the system security and stability. The data is also used for administrative purposes.
The data processing has its legal basis in Art. 6 (1) sentence 1 f) GDPR. Our legitimate interest is based on the purposes for the data collection as listed above. Under no circumstances will we use the collected data for the purpose of drawing any inferences about you personally. Furthermore, we use website cookies and analysis services in connection with your visit to our website. Details of this can be found in Nos. 4 and 5 of this Data Protection Notice.
b) Using our contact form
We offer you the opportunity to contact us using the form available on our website. At this point it is necessary to provide a valid email address, so that we know who sent the request and so that we can respond accordingly. Further information may be provided voluntarily. Processing data for the purpose of making contact with us takes place in accordance with Art. 6 (1) sentence 1 a) GDPR, on the basis of the consent you give voluntarily.
3. Transfer of data
Your personal data will not be transferred to third parties for any purpose other than those specified below.
We transfer your personal data to third parties only
- if you have issued your explicit consent in accordance with Art. 6 (1) sentence 1 a) GDPR,
- if the data transfer according to Art. 6 (1) sentence 1 f) GDPR is necessary for the assertion, exercise or defence of legal claims, and there is no reason to assume that you have an overriding protected interest in your data not being passed on in this manner,
- if there is a statutory obligation for the data transfer in accordance with Art. 6 (1) sentence 1 c) GDPR,
- if this is legally permissible and is necessary in accordance with Art. 6 (1) sentence 1 b) GDPR for the performance of contractual arrangements with you.
5. Analytical tools
The tracking measures described below and used by us are carried out on the basis of Art. 6 (1) sentence 1 f) GDPR as legitimate interests. On the one hand, these tracking measures are used for the purpose of continual optimisation of our online pages. On the other hand, these tracking measures are used for recording and analysing statistics on the use of our website. This data is used to help optimise our online site. The respective data processing purposes and data categories can be found in the corresponding tracking tools.
We use Google Analytics, a web analysis service provided by Google Inc. (https://www.google.de/intl/eng/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94https://www.google.de/intl/de/about/043, USA; “Google”), for the purpose of designing our web pages in a manner appropriate to users’ needs and to continually optimise our site. Pseudonymised usage profiles are created and cookies are used in this context (see No. 4). The information generated by the cookie regarding your use of this website, such as browser type/version, the operating system used, the referrer URL (the previously visited page), host name of the accessing computer (IP address), and time of the server query, are transferred to a Google service located in the USA and stored there. This information is used to evaluate the use of the website, to compile reports on website activities, and for the delivery of other services connected with website and internet usage for the purposes of market research and website design that meets needs of our users. This information may also possibly be transferred to third parties, if this is required by law or in cases where third parties are commissioned to process this data. Under no circumstances will your IP address be linked with other data owned by Google. IP address are anonymised, so that they cannot be connected to any individual (IP masking). You can prevent the installation of cookies by adjusting your browser software accordingly. However, please note that this may mean that you will not be able to use the full functionality of this website. Furthermore, by downloading and installing the browser add-on, you can prevent the information generated by the cookie about your use of the website (including your IP address) from being transmitted to and processed by Google (https://tools.google.com/dlpage/gaoptout?hl=en). As an alternative to the browser add-on – particularly for browsers on mobile devices – you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie is activated, which prevents your data from being collected whenever you visit this website in the future. The opt-out cookie only applies in this browser and only for our website, and is stored on your device. If you delete the cookies in this browser, you will have to reactivate the opt-out cookies again. Further information on data protection in connection with Google Analytics can be found in Google Analytics Help, for example (https://support.google.com/analytics/answer/6004245?hl=en).
Google Adwords (Remarketing / Conversion Tracking)
We use Google Adwords for our website. Google AdWords is an online marketing programme delivered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use its remarketing function. With the aid of cookies, this enables us to present users with adverts tailored to their interests. For this purpose, an analysis is carried out into the way in which users interact with our website, e.g. which offers were of interest to the user, to be able to display targeted advertising to them after having visited our website. The cookies used enable the clear identification of a web browser on a particular computer, and not the identification of an individual person; personal data is not stored. You can disable the application of cookies by Google. To do so, click on the following link to download and install the plug-in provided there: https://www.google.com/settings/ads/plugin.
In addition, we also use the conversion tracking function provided by the Google AdWords service. When you click on an advert placed by Google, a conversion tracking cookie will be placed on your terminal device. These cookies become invalid after 90 days, contain no personal data, and therefore cannot be used to personally identify any individual. The information collected by the conversion cookie is used to compile cookie statistics for AdWords customers using the conversion tracking function.
Microsoft Advertising (Remarketing)
On our website we use Microsoft Advertising which is an online advertising program from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. By using a Universal Event Tracking (UET) tag on our Website, we are able to track individual end-users and share information with third parties for advertising and marketing purposes. The interaction of the users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to the users on other pages even after they have visited our website. The cookies used here serve to identify a web browser on a particular computer and not to identify a person; personal data is not stored.
Of course, you have the right to deactivate Microsoft Advertising, please go to one of the following pages: Network Advertising Initiative (NAI) consumer deactivation page or Digital Advertising Alliance (DAA) deactivation page
Analysis by wiredminds
Our website uses a counting pixel technology provided by wiredminds GmbH (www.wiredminds.de) to analyze visitor behavior. If necessary, data is collected, processed and stored, from which user profiles are created under a pseudonym. Wherever possible and reasonable, these usage profiles are completely anonymized. Cookies can be used for this purpose. Cookies are small text files that are stored in the visitor's Internet browser and serve to recognize the Internet browser. The collected data, which may also contain personal data, will be transmitted to wiredminds or collected directly by wiredminds. wiredminds may use information that is left by visiting the websites to create anonymized usage profiles. The data obtained without explicit consent of the affected person will not be used to personally identify the visitor of this website and will not be merged with personal data of the bearer of the pseudonym. Whenever IP addresses are recorded, their immediate anonymization takes place by deleting the last number block.
HubSpot, Inc. is registered under the EU-U.S. Privacy Shield Framework and is certified as compliant with its requirements. HubSpot has committed itself to handle all personal data originating from the member states of the European Union (EU) in accordance with the applicable principles of the EU-U.S. Privacy Shield Framework. Further information on the EU-U.S. Privacy Shield Framework is available from the “Privacy Shield List” provided on the homepage of the U.S. Department of Commerce (https://www.privacyshield.gov).
In the context of using the Hubspot tool, we use Vidyard to include videos on our pages. The operator of this video player is Buildscale, Inc. in Kitchener, Canada. Canada is considered a safe third country according to the GDPR.
When you visit one of our pages where Vidyard is integrated, a connection to the servers of Vidyard takes place. The Vidyard server is thereby informed which of our pages you have visited.
Legal basis for the use of Vidyard is Art. 6 (1) sentence 1 f) GDPR. An appealing presentation of our online presence represents our legitimate interest.
We use the Wistia tool provided by Wistia, Inc. for the purpose of hosting videos. Wistia tracks data about usage behaviour of users, with the purpose of optimising videos and offering users other personalised content. If you provide us with data by way of the form, this data, such as the email address, will be stored.
We use Eventbrite provided by Eventbrite, Inc. for announcing events organised by Facelift and for processing payments for event tickets. Data relevant for event participation (such as name, email address and company) will be requested and stored. In the case of chargeable tickets, Eventbrite will request the data necessary for processing payments.
Eventbrite, Inc. fulfils the data protection principles of the EU-U.S. Privacy Shield. Further information on the data processing carried out by Eventbrite, Inc. is available at https://www.eventbrite.co.uk/support/articles/en_US/Troubleshooting/eventbrite-privacy-policy?lg=en_GB. Information on the EU-U.S. Privacy Shield Framework is available from the “Privacy Shield List” provided on the homepage of the U.S. Department of Commerce (https://www.privacyshield.gov/list).
We use the GoToWebinar tool provided by LogMeIn, Inc. for logging into and conducting webinars. GoToWebinar requests and stores the data relevant for attending a webinar (such as email address, name and company). Usage behaviour is tracked during webinar attendance for the purpose of optimising the webinar service.
For video conferences, we use the Microsoft Teams tool from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399. When registering for a video conference, only the data relevant to participation such as e-mail address, name and company are queried and logged. While participating in video conferences, pictures of the participants are transmitted to the other participants and displayed. Any content of video conferences will not be saved.
Microsoft has submitted its standard contractual clauses to the Article 29 Data Protection Working Party of the European Union for review and approval. The group has determined that the implementation of the provisions in the Microsoft agreements meets their strict requirements. Further information on the data protection at Microsoft can be found at https://www.microsoft.com/de-de/trust-center/privacy?rtc=1
Konversionsmessung durch das Facebook-Pixel / Custom Audience
With the user’s permission, our website utilises the Conversion Tracking Pixel service provided by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”). With the aid of pixels, we are able to track certain user actions after they have viewed or clicked on a Facebook ad. This enables us to analyse the effectiveness of Facebook ads for statistical and market research purposes. The data captured through the use of pixels is rendered anonymous to us. We are unable to recognise personal data of individual users. However, this data will be stored and processed by Facebook. Facebook can link this data with your Facebook account and use it for its own advertising purposes in accordance with its own data processing regulations https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to display adverts on and outside of Facebook. In addition, a cookie will be saved onto your computer for these purposes. This consent is effective only if the user was at least 16-years old at the time of issuing the declaration of consent. If you do not want Custom Audience to capture data, you can deactivate Custom Audiences here.
Our website uses functions provided by the LinkedIn network. The provider is the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time one of our online pages containing LinkIn functions is accessed, a connection is established to servers operated by LinkedIn. LinkedIn is informed that you have visited our website with your IP address. If you click the LinkedIn “Recommend” button and are logged into your LinkedIn account, it is possible for LinkedIn to establish a correlation between your visit to our website and your user account. We wish to point out that, as the provider of this website, we receive no information on the content of the transmitted data or its use by LinkedIn.
Information about Albacross’ processing of your personal data:
We inform you regarding the processing of personal data on behalf of Albacross Nordic AB (“Albacross”).
Information collected from cookies set in your device that qualify as personal data will be processed by Albacross, a company offering lead identification and ad targeting services with offices in Stockholm and Krakow.
The purpose for the processing of the personal data is that it enables Albacross to improve a service rendered to us and our website (e.g “Lead Generation” service), by adding data to their database about companies. The Albacross database will in addition to “Lead Generation” be used for targeted advertising purposes towards companies and for this purpose data will be transferred to third party data service providers. For the purpose of clarity, targeted advertising regards companies, not towards individuals.
The data that is collected and used by Albacross to achieve this purpose is information about the IP-address from which you visited our website, and technical information that enables Albacross to tell apart different visitors from the same IP-address. Albacross stores the domain from form input in order to correlate the IP-address with your employer.
6. Social media plug-ins
We use Facebook social plug-ins for advertising purposes, on the basis of Art. 6 (1) sentence 1 f) GDPR. This is regarded as a legitimate interest within the definition of the GDPR. Responsibility for operation in compliance with data protection rules must be guaranteed with the relevant provider. We integrate these plug-ins using the “two-click method” in order to provide the best possible protection to visitors to our website.
7. Rights of the data subject
If you are affected by the processing of data in connection with our online site, you have the right:
- in accordance with Art. 15 GDPR, to request information from us detailing the personal data belonging to you and currently being processed by us. In particular, you may request information about the purposes of the processing, the category of the personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to object to a supervisory authority, the origin of your data insofar as it was not collected by us, and the existence of an automated decision-making process (including profiling) and any significant information regarding the specific details involved in this process;
- in accordance with Art. 16 GDPR, to request that any incorrect or incomplete personal data belonging to you and stored by us be rectified without delay;
- in accordance with Art. 17 GDPR, to request that personal data belonging to you and stored by us be erased insofar as the processing of said data is not required for exercising the right to free expression of opinion and information, for fulfilling a legal requirement, for reasons of public interest, or for the purposes of asserting, exercising or defending legal claims;
- in accordance with Art. 18 GDPR, to request that the processing of your personal data be limited insofar as you dispute the correctness of the data or the processing of said data is unlawful, but you do not wish for the data to be erased; in this case, the data are no longer required by us but would be required by you for the purposes of asserting, exercising or defending legal claims, or for objecting to the processing of said data in accordance with Art. 21 GDPR;
- in accordance with Art. 20 GDPR, to request that your personal data provided to us be made available to you or another authorised party in a structured, standardised and machine-readable format;
- in accordance with Art. 7 (3) GDPR, to revoke the consent that you previously provided to us, at any time. This means that we will not be permitted to continue processing the data based on this consent in future, and
- in accordance with Art. 77 GDPR to lodge a complaint with a supervisory authority. Generally speaking, for this purpose you can contact the supervisory authority at your usual place of residence or work, or that of our company’s main office.
8. Right of objection
Insofar as your personal data is processed based on legitimate interests as defined under Art. 6 (1) sentence 1 f) GDPR, you have the right – in accordance with Art. 21 GDPR – to object to your personal data being processed, provided that there are grounds pertaining to your particular circumstances or that the objection is directed towards direct advertising. In the latter case, you have a general right of objection, which we will implement without the indication of any special circumstances.
If you wish to exercise your right of revocation or objection, please send us an email to email@example.com.
9. Data security
We operate an information security management system in accordance with ISO 27001, and we are certified accordingly. We upgrade these security measures continually in line with advancements in technology. We employ suitable technical and organisational measures in order to protect your data from accidental or intentional manipulation, partial or complete loss, destruction or access by unauthorised third parties.
During your website visit, we will apply the commonly used SSL (Secure Socket Layer) procedure in conjunction with the highest encryption level supported by your browser. This is generally 256-bit encryption. If your browser does not support 256-bit encryption, we will use 128-bit v3 technology instead. You can see whether an individual page of our website is transmitted in encrypted form by looking for the closed key or lock symbol on the lower status bar of your browser.
Finally, we would like to point out that when transferring data via the internet, it cannot be guaranteed that this data will be fully protected against access by third parties. We do not accept any liability for damage or loss sustained caused by such security vulnerabilities, or for claims for injunctive relief.
10. Facelift Cloud Third Party Services
In order to work with Facelift Cloud, users are able to connect social networks via "Client APIs" to Facelift Cloud in self-service. By using Facelift Cloud customers and users agree on the below linked Terms of Service and Privacy Policies of these services.