SCHOTT Success Story

Customer overview

Founded over 140 years ago, Schott AG is a global leader in glass and glass-ceramics technology, providing innovative solutions across industries that include optics, healthcare, advanced electronics and more. Schott's commitment to excellence and precision in its research and creations has made it a trusted name worldwide.

THE CHALLENGE

Schott needed a better and more efficient way to manage and orchestrate its large social media presence across a diverse range of platforms, each serving different audiences and product lines in numerous countries worldwide. With its vast portfolio and global reach, maintaining a consistent brand image was becoming increasingly complex, and the need for a single, unifying solution became clear.

In addition to a better system of Social Media Orchestration, Schott also needed the ability to closely monitor and analyze its performance against competitors to stay ahead in their space.

The solution

Schott AG turned to Facelift for a robust social media management solution to both of its major needs. Facelift enabled Schott to centralize its social media operations in a single workspace that could be accessed by their teams anywhere, providing a single workspace for managing multiple channels and coordination. The platform’s intuitive interface facilitated smoother workflows, allowing Schott’s marketing and communications teams to collaborate more effectively.

Schott also became able to dive deep into performance metrics, gaining a clearer understanding of audience engagement and content effectiveness. Automated scheduling and publishing features reduced the burden of routine tasks, freeing up time for strategic planning and creative development.

The Facelift Data Studio integration

In 2023, Schott AG integrated Facelift Data Studio, formerly known as Quintly, into its social media strategy. This addition provided Schott with a powerful tool for deep analytics and competitor benchmarking. Facelift Data Studio offered Schott granular insights into its social media performance, enabling the company to track trends, analyze competitor strategies, and refine its own approach to stay competitive. The integration also allowed Schott to consolidate data from various sources, creating comprehensive reports that informed strategic decisions at all levels of the organization.

The value delivered

The adoption of Facelift and Facelift Data Studio brought tangible benefits to Schott. The company has acknowledged a significant return on investment driven by cost savings and increased operational efficiency. The ability to monitor and optimize campaigns in real time led to higher engagement rates and an improved brand perception across all platforms. Schott also benefited from enhanced internal communication, as Facelift’s collaborative features allowed different departments to contribute seamlessly to the company’s social media efforts.

Conclusion

Schott AG’s success story is a prime example of how integrating Facelift and Facelift Data Studio together can lead to stronger social media orchestration within a company. By addressing the challenges of brand consistency, audience engagement, and competitive analysis, these tools have helped Schott to streamline its social media operations and enhance its position as an industry leader on social. This strategic partnership between Schott and Facelift demonstrates the potential of a well-orchestrated social media strategy to drive business success in a digital-first world