Most social media platforms, especially those with business or organizational features, have some form of native management tools. These can include basic schedulers and surface-level analytics tools that give you information such as likes, shares, and reach. Sometimes, platforms with advertising accounts offer a little bit more.
Meta Business Suite is a free tool from Meta that allows businesses to manage their Facebook and Instagram accounts in one place. It offers basic features like content scheduling, a unified inbox for responding to messages and comments, and basic analytics for tracking performance. While useful for small businesses focused solely on Meta platforms, it lacks support for other social channels and advanced capabilities like employee advocacy or deep analytics
Native analytics systems on social media platforms rarely live up to the modern needs of social media orchestration because they're generally not created with advanced needs in mind - despite what they may often claim. One only has to look at the small range of data features offered by LinkedIn, TikTok or X to quickly see that there's considerable room for improvement.
But we're here to focus on Meta Business Suite, so this is the story of why relying on MBS might be holding your business back.
where Meta Business Suite misses the mark
At a glance, Meta Business Suite seems like an appealing option. After all, it’s free, accessible, and integrates directly with two major platforms: Facebook and Instagram. And if that's all you need, great!
But there are stronger solutions, particularly for businesses aiming to establish a strong presence across multiple social media channels, or who have deeper analytics needs.
One of Meta Business Suite's most prominent limitations is its exclusivity. It’s designed to manage only Meta-owned platforms, which is unsurprising, but it leaves you looking for alternatives if you want to connect with audiences on LinkedIn, TikTok, X, or elsewhere.
In many cases, this means resorting to also using those platforms' native analytics and publishing tools, which are even more limited than MBS.
This lack of versatility can fragment your workflows and force you to juggle tools, increasing the risk of errors and misalignment in your campaigns. It's very difficult to draw up a single picture of your social media performance when you have to manually aggregate it from 5 different platforms.
There are also better options for user-friendliness and experience. The requirement for a useful workspace can present challenges for some users seeking more intuitive workflows or advanced functionalities. Managing tasks like scheduling posts, analyzing insights, or responding to comments can become time-consuming.
And then there’s the data. While MBS provides useful insights such as audience demographics and post engagement trends, businesses often find that these metrics do not suffice for advanced campaign optimization or cross-platform comparisons. Without the ability to dive deeper into audience behavior or tailor reports to your unique KPIs, you’re left guessing at what truly drives your results.
For businesses with ambitious goals, these shortcomings are inconvenient and highly limiting.
how Facelift goes beyond
Facelift is an interconnected workspace designed to transform your social media strategy into something more robust, flexible, and growth-centric. Where Meta Business Suite falters, Facelift excels, offering a solution that’s fast and simple.
First and foremost, we understand the need for centralization.
Modern businesses operate across a multitude of platforms, and Facelift allows you to manage them all seamlessly from one dashboard; including Meta's platforms, X, TikTok, LinkedIn, and more.
It’s about how your team works.
Social media management is rarely a solo endeavor, despite what many companies practiced until recently. It requires collaboration between marketing, customer service, sales teams, and more.
Facelift is built for this level of coordination - we call this social media orchestration, and it's the concept we live by and support with our products.
Let's say that your marketing team is developing a campaign to launch a new product. With Meta Business Suite, they are able to schedule posts for Facebook and Instagram but need separate processes for other platforms.
Meanwhile, your customer service team has limited visibility into campaign messaging, making it harder to provide consistent responses to inquiries.
With Facelift, this process is streamlined. Your entire team operates from the same platform, so every platform and channel is aligned. Marketers can draft posts, designers can upload visuals, and managers can approve the campaign in real-time with no gaps or confusion!
analytics that fuel action
Data-driven social media campaigns are the only way to go. Without knowledge, we are powerless to improve content and strategies, and ROI is hard to prove when you're just throwing things at the wall and hoping something sticks.
Meta Business Suite’s analytics may reveal how many likes a post received or how many followers you gained over a week, but they are often limited to very basic metrics, which are not usually enough to prove overall performance or return on investment.
Facelift digs deeper. Our onboard Analyze module and powerful standalone tool, Facelift Data Studio, provide customizable reporting tools that dig incredibly deep and allow you to measure the metrics that matter most to your business across all of your top platforms at once.
This is how you track the ROI of specific campaigns, or audience sentiment over time. Find detailed information on your competitors' activity, but most importantly, never leave the platform to go mess about with another tool...or four.
What would change if you were able to present your stakeholders with a detailed report showing not just the success of your social media efforts, but also how they’ve directly contributed to broader business goals?
USING your team
One of Facelift’s standout features is Amplify, a tool designed to turn your employees into brand ambassadors.
Meta Business Suite allows you to connect multiple users' profiles to become editors, admins, or community managers who can work together to create, schedule, and analyze content.
Unlike MBS, which primarily focuses on direct platform engagement, Facelift's Amplify empowers businesses to leverage their employees as brand advocates with customizable, pre-approved content. This allows organizations to turn their workforce into a powerful network of brand ambassadors, extending their reach exponentially.
Your workforce is filled with untapped potential—individuals with personal networks that can exponentially expand your brand’s reach. Amplify makes it simple for them to share pre-approved, on-brand content with just a few taps of a finger, without burdening them with content creation and making sure that they automatically adhere to company content style requirements.
Consider this: a mid-sized business with 100 employees using Amplify sees those employees sharing key campaigns on their LinkedIn profiles. Suddenly, instead of reaching only the business’s followers, the campaign reaches the extended networks of its entire team. If the business has 10,000 followers, but each employee has an average of 500 connections. That's an additional pool of 50,000 people, and just one or two of them need to go viral for your content to be seen by many, many more.
This is all about trust. People trust recommendations from individuals more than they do from brands.
Amplify allows you to leverage this trust while maintaining control over your messaging.
Sure, you can ask your employees to share your Facebook posts, but most won't because Facelift isn't the place for most private users to publish work-related content, and people respond better when you give them more control over what they share and how they do it.
switching to social media orchestration with Facelift
For businesses seeking to move beyond Meta Business Suite, making the transition to Facelift is straightforward.
Start by identifying the pain points in your current system. Are you struggling with limited platform coverage? Do you lack the analytics you need to make data-driven decisions? Are you just tired of your current tools?
Once you’ve pinpointed the gaps, book a demo with our team. Facelift’s onboarding process ensures a smooth migration from Meta Business Suite, setting up your accounts, and training your staff to get the most out of the platform.
From there, you’ll experience firsthand how Facelift transforms the way you manage, analyze, and optimize your social media efforts.
lead, don’t follow
The choice is clear: Meta Business Suite has its strengths, but you can do more. Embrace Facelift and become a defining voice in your industry!
Well-orchestrated social media gives you a strategic advantage over your competitors, and for that, you need to work with a tool designed specifically for that purpose.
It’s time to stop managing social media and start orchestrating it. Facelift is here to help you make that leap. Own the social media game with Facelift.
