Social Media Orchestration - Collaboration is Key

Brian Powers
Brian Powers
Social Media Orchestration - Collaboration is Key

Collaboration is a foundational element of any social media strategy, and if your organization is operating at scale, employs multiple social media managers, or needs to involve many teams or even international offices, you've probably already realized how essential - and frustrating- it is to monitor everything.

Social media orchestration, of which I've written a short overview for those unclear about the term, is most directly impacted by an organization's ability to properly collaborate on social media. This deeply impacts your social media efforts' effectiveness, consistency, and strategic alignment.

Here's how social media collaboration plays into the orchestration process:

  1. Defining roles and responsibilities: For social media collaboration to work effectively, defining clear roles and responsibilities within the team is crucial. This ensures tasks and assignments are distributed evenly, promoting accountability and ensuring that all social networks receive appropriate attention. Using tools that allow for scheduling and collaboration across platforms like Facebook, Instagram, LinkedIn, X (Twitter), and Google My Business can help ensure messaging is consistent and on-brand. You can manage all of these platforms using Facelift.

  2. Establishing procedures and guidelines: Setting clear guidelines is essential for maintaining a cohesive strategy across all social media platforms. These guidelines act as a training manual, outline how to handle specific situations, and provide a comprehensive list of tools and assets. This structure helps in managing campaigns more effectively and ensures all team members are on the same page, reducing the risk of errors and inconsistencies.

  3. Utilizing social media style guides: A social media style guide is vital for keeping everyone aligned on brand tone, voice, posting guidelines, and visual consistency. This guide helps avoid confusion and ensures that your brand is presented uniformly across all platforms, which is essential for building brand recognition and trust with your audience.

  4. Effective communication and collaboration tools: Ensuring seamless communication within the team and with other departments is essential for successful social media collaboration. Tools like Slack, Microsoft Teams, Asana, Airtable, ClickUp, Notion, Trello, Google Drive, and Dropbox can facilitate real-time information sharing, project management, and access to shared content. Furthermore, integrating social media team collaboration software, such as Facelift, can streamline workflows and enhance efficiency across your organization.

  5. Cross-departmental collaboration: Involving other teams such as PR, executive, IT, and sales is crucial for a holistic social media strategy. This broadens the scope of social media beyond marketing, leveraging insights and support from across the organization to enhance customer experiences, drive sales, and inform strategic decisions. Facelift offers unlimited users, so you can create accounts for all employees who need access. This is especially useful if you have high regulatory needs, such as legal supervision for content publishing. 

These elements underscore the importance of collaboration in social media orchestration, emphasizing that a coordinated approach is key to maximizing the impact of your social media efforts. By establishing clear roles, guidelines, and utilizing effective communication tools, teams can ensure a unified and strategic presence across all social media platforms, driving better results and a more cohesive brand experience for the audience.


And how can you do this best? Facelift is there to support your teams with our state-of-the-art social media management capabilities. Facelift is perfectly suited for large enterprises with high role and responsibility needs. 

With Facelift, you can:

  • Have unlimited users. Period.
  • Take advantage of Social Share, which helps you turn your own employees into brand ambassadors with prewritten content in just a few taps.
  • Employ powerful user controls with custom inboxes, dashboards, and responsibilities.
  • Plan, schedule, and manage virtually endless social media campaigns across all major platforms no matter how many accounts, teams, or offices you use.

Schedule a demonstration with one of our product experts, and find out how you can make collaboration on social your biggest game-changer this year.

Brian Powers
Brian Powers

More about the author

A New Yorker in Germany, Brian is Facelift's content marketing manager. With over a decade of experience in content and social, he is responsible for managing Facelift's content, which includes the blog, guides and downloads
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