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White Paper:
White Paper:
Successfully Plan and Implement an International Social Media Strategy
Keeping up with the times means thinking global.
Social media marketing is all about growth, and when that growth goes international it must evolve to meet its new challenges. With this in mind, what can businesses constructing social media campaigns do to approach the human side of social media correctly on an international or global scale?
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Develop your social media strategy through an international lens.
- The three essential "pillars" of an international social media campaign
- How to address and convince international target audiences
- An example campaign featuring international character personas and how to build them