UNICEF France Success Story

mission

UNICEF, the United Nations agency dedicated to children's welfare, advocates for children's rights and provides essential support and services to enhance children's well-being. In France, UNICEF operates as an association under the French Law of 1901 (Loi du 1er juillet 1901), which provides a legal framework for non-profit associations. This status grants UNICEF France the autonomy to represent UNICEF’s global mission, manage public outreach, and mobilize resources for emergencies and long-term programs benefiting children worldwide.

Please note: UNICEF France does not endorse any company, service, or product.

Challenges

UNICEF France faced challenges in organizing and amplifying its digital presence to meet its multifaceted objectives. Managing social media content across six platforms with diverse thematic focuses posed difficulties in maintaining organizational image consistency, ensuring timely responses to global and local events, and maximizing engagement. Specific obstacles included structuring numerous campaigns, efficiently managing editorial planning, and quickly adapting messaging to current events. Additionally, UNICEF sought to engage different audiences on specific platforms, aligning content to each network's unique audience.

Solutions

In 2021, UNICEF France turned to Facelift to bring structure and efficiency to its complex social media operations. Facelift’s tools provided the flexibility UNICEF needed to organize high volumes of content into cohesive thematic campaigns across six social media channels, enabling the team to stay consistent and impactful with their messaging.

Facelift’s Orchestrate provided UNICEF with a streamlined editorial calendar that became an invaluable tool, helping the team plan and monitor posts across platforms while maintaining a steady flow of thematically aligned content. Orchestrate allowed for easy internal collaboration, so each member could contribute to a unified public voice that upheld UNICEF’s trusted image. This coordination was essential in creating coherence across platforms, especially important when addressing sensitive issues and urgent calls to action.

Publishing across all channels with just a few clicks also proved transformative, enabling the UNICEF team to save time and dedicate more energy to engaging content creation. Facelift’s system of multichannel publishing supported an agile workflow, so UNICEF could react quickly to developing events and humanitarian crises, ensuring that their audience remained informed and engaged when it mattered most.

UNICEF France
strengthened its social media strategy, effectively organized its editorial content, and increased its social media outreach when it adopted Facelift as its social media communications solution.

Facelift
 ... helps UNICEF France to efficiently manage complex content flows, address urgent issues in real-time, and maintain strong engagement with a growing audience.

  This strateic partnership not only facilitated UNICEF France’s current objectives but also positioned it well for continued digital growth and impact.