Communication Orchestration
With Facelift, efficiently manage and collaborate on content across teams, tools, channels, and more.
Align, Execute, and Grow with Communication Orchestration
With the rise of more and more tools and communication channels, companies of all sizes have found themselves struggling with content chaos. Siloed teams juggle multiple tools, channels, and messaging that slow execution and break apart brand voice. This lack of purposeful direction leads to missed opportunities, inconsistent narratives, and lost productivity worth hundreds of billions of euros just in the EU every year.
Communication Orchestration is the methodology specifically created to target content and communication chaos with unification and alignment. It brings together strategy, content, and collaboration so every message, campaign, and conversation lends itself to overarching business objectives.
What is Communication Orchestration?
The strategic alignment and structured coordination of all communication activities, teams, and tools across an organization to ensure consistent messaging, cohesive execution, and direct support of business objectives.
Where traditional management focuses on execution, orchestration ensures that every communication effort serves a unified purpose.
From social media to press releases, internal newsletters to executive messaging, orchestration bridges the gaps between teams and tools.
Why orchestration? Why now?
Studies show that poor communication costs European companies roughly €10,000 per employee every year. Misaligned teams waste time, duplicate work, and create loss. Facelift transforms this chaos into cohesion by embedding orchestration into daily operations by facilitating one mindset, one workspace, and one voice for your brand.
Facelift powers orchestration across every layer of your organization with:
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Strategic Alignment: Connect corporate objectives to campaigns and content.
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Content Strategy: Centralize planning, creation, and publishing.
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Collaboration & Workflow: Break silos with shared dashboards, internal communications, tagging, and kanban-style task management boards.
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AI-Powered Insights and Creation: Optimize communication through data and automation.
Facelift Orchestrate transforms fragmented communication into a coordinated performance engine!
Use Cases in Action
Facelift makes Communication Orchestration possible at scale:
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Multi-Team Campaign Planning: Coordinate marketing, PR, and HR under one strategy.
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Executive & Brand Alignment: Ensure leadership messaging echoes through every channel.
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Scaling Strategy Without Silos: Replicate best practices across departments and regions.
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Community Advocacy: Empower employees and partners to amplify your story authentically.
Social Media Orchestration
Facelift was built for social, and that strength remains at its core. With Social Media Orchestration, we set the standard for how organizations plan, publish, and engage across every social channel with consistency and precision. But social media doesn’t stand alone anymore. Within Facelift, it’s fully integrated into a broader Communication Orchestration methodology where social becomes a powerful part of an organization’s total communication strategy. You still get best-in-class tools for social execution, now seamlessly connected to planning, collaboration, and storytelling across every other channel, and every other team.
Communication Orchestration
There’s so much more to say, and even more to build. Start with the ideas below.
Increase your reach with employee voices
Supercharging Social Media in the Retail Industry
Delivering Multinational Results on Social Media
How Jacadi Uses Social Media to Drive Leads
