Success Story
Facelift Social Share in use at HDI.
Increase social media reach with Corporate Influencers.
About the company.
This is HDI.
Haftplichtverband der Deutschen Industrie (HDI) is an insurance company based in Germany that operates under the umbrella of the Talanx Group, Germany’s third-largest insurance group.
Founded in 1903 in Germany and based in Hannover, HDI is known for providing personalized consulting and solutions in the areas of risk insurance and retirement planning. HDI also provides solutions for property insurance for private and corporate clients as well as for special solutions for freelancers, among other products and services within that range. HDI is the majority shareholder of the Talanx Group and has more than 22,000 employees as of 2020.
To fully leverage the potential of sales partners as brand ambassadors, HDI Vertriebs AG developed and tested facelift Social Share within its sales teams over the course of a six-week joint pilot project with facelift.
Company Facts.
Company based in
Hannover
Company Industry
Insurances
Company Size
+24.000
“We developed the app together with our pilot project’s participants and Facelift. Our sales partners have described it as intuitive, user-friendly and timesaving. And that was precisely our goal – to create an app that offers our sales colleagues genuine added value tailored to their needs.”
Uwe Brüggemann,
Head of Digitization/Interface Management, Exclusive Sales
The solution.
The pilot project.
The primary goal of the pilot project was to measure the effectiveness of organic outreach by sales employees. For this, Social Share was first optimized for sales, and then the program was made accessible to all HDI offices and all employees. And although the use was initially planned only for sales, the positive response and high participation from all other departments led to the consequences: In addition to the very successful focus on product-oriented content, they implemented an onboarding process for Social Share. This kind of training fostered the full success of the pilot project.
What are Corporate Influencers?
Quite simply put, corporate influencers are what a company's own employees become whenever they talk about their work – especially on social media. If people are satisfied with their employer and speak about the company in a positive way during personal conversations or publicly online, this can be regarded as word-of-mouth marketing. And if employees share such messages with the followers of their personal social media accounts, it can amplify the marketing effect.
Also known as brand ambassadors, corporate influencers can give brands a personal face. They are one strong link between marketing and the end customer and can have a massive impact on an organization's organic reach on social media.
In the case of HDI, as an insurance company, it was necessary to build an enhanced profile on social media with a human touch. Because certain industries, especially those in B2B or whose products and services are less "glamorous", often rely on paid advertising for their reach, the ability to garner enhanced reach via their own employees at little added expense is highly appealing and effective.
72 %
Do not believe the app needs any improvement
100 %
Would recommend it to others without hesitation
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