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 Success Story 

Building stronger local communities: 
Adecco’s success story with Facelift 

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About the company

This is Adecco

Adecco is the world’s largest provider of personnel services, connecting millions of job seekers to opportunities globally. With over 5,000 branches across 60 countries, Adecco is a key player in the staffing industry, helping companies find the right talent while supporting individuals in their career journeys. The company manages a vast network of offices, serving as both a job placement service and a community hub in each region. Adecco’s mission is to empower individuals through meaningful work and career opportunities. 

Headquartered in Zurich, Switzerland, Adecco operates across various industries, handling large-scale recruitment needs, staffing, and human resources solutions. Their goal is to improve employment access, drive local engagement, and build a sustainable workforce in each community they serve. 

 

Company Facts

Company based in
Zurich, Switzerland

Company type
Personnel services, staffing

Company size
Over 34,000 employees worldwide, with 900 branches in France

"Thanks to Facelift, we were able to use the online marketing potential of our 900 branches to increase our reach and develop local communities." 

– Lucie Duthion, Community Manager at Adecco France 

THE CHALLENGE

Adecco needed to increase the visibility of its 900 French branches across different regions, ensuring that each location had a strong social media presence that reflected local needs while adhering to corporate branding standards. With job seekers turning to online platforms more frequently, 

Adecco faced the challenge of managing a national social media strategy while empowering individual branches to engage locally. Ensuring brand consistency while allowing local adaptation was crucial for success. Additionally, Adecco wanted to streamline workflows, reduce content bottlenecks, and allow local managers to post relevant content quickly and efficiently.  
Challenge Image

How Adecco France streamlined its social media operations across 900 users

Adecco France’s social media operations are managed centrally by a team of 10 dedicated employees, including a social media manager, community manager, graphics team, and candidate care team. Each branch also has local social media managers, making a total of 900 users across France. The team was tasked with creating a cohesive digital strategy that not only promoted the Adecco brand but also allowed branches to develop meaningful relationships with job seekers and local businesses. 

Adecco needed to align its large and distributed team using a platform that would allow central oversight but also provide local autonomy. Managing such a broad network across multiple social platforms, including Facebook, Twitter, Instagram, and LinkedIn, required a comprehensive and scalable solution. 

SOLUTION

"Facelift helped Adecco achieve a 30% growth in local Facebook followers, 5x increase in reach, and 2x boost in interaction, empowering 900 branches to engage locally while maintaining brand consistency."

THE SOLUTION AND THE RESULTS

How Facelift Drove 30% Growth in Local Engagement, Increased Reach by 5x, and Boosted Branch Manager Satisfaction at Adecco Across Teams

Adecco turned to Facelift to help orchestrate its entire social media strategy across 900 branches. Using Facelift’s modern tools, Adecco achieved both consistency and scalability, allowing the company to strengthen local relationships while maintaining corporate oversight. 

Products used: 

  • Orchestrate
  • Adecco uses Orchestrate to manage all local Facebook pages, scheduling posts and providing pre-made branded templates for local managers to customize. The content approval system allowed branches to post independently after gaining experience, reducing approval bottlenecks and empowering local managers. 
  • Engage
  • Each branch manages its community engagement through Engage. This permits them to respond to job seekers, manage inquiries, and interact with local followers from one unified dashboard. Adecco’s headquarters also provided response templates, improving efficiency across all branches. 
  • Analyze
  • Adecco's central team monitors social media performance using Analyze, ensuring every branch adheres to KPIs while allowing them to identify the most successful content for replication across the network. 
The results

Facelift enabled Adecco to revolutionize its social media management, with results that speak for themselves: 

  • 30% growth in local Facebook followers within the first six months, enhancing the reach and impact of local content by a noticable margin.
  • 5x increase in local reach, allowing branches to engage more deeply with their communities.
  • 2x boost in local interaction rates, strengthening relationships with both job seekers and employers.

    80% satisfaction rate among Adecco’s branch managers using Facelift, with local teams reporting improved competency in social media engagement. 
Conclusion 

With Facelift, Adecco successfully transformed its local social media strategy, aligning 900 branches across France while giving them the freedom to engage independently with their communities. Facelift’s comprehensive tools allowed Adecco to streamline workflows, ensure brand consistency, and maximize local engagement, all while keeping central oversight intact. 

Adecco’s journey with Facelift demonstrates how large-scale businesses can use social media to foster meaningful connections on both a national and local level. 

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WE'VE TURNED THOUSANDS OF COMPANIES INTO SOCIAL MEDIA LEADERS

Social media challenges become successes with Facelift - where teamwork meets efficiency across your entire organization.

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