Ritter Sport France Success Story

THIS IS RITTER SPORT

Alfred Ritter GmbH & Co. KG is the family-owned company behind Ritter Sport, the iconic German chocolate brand. Founded in 1912, the company is renowned for its square-shaped chocolate bars, available in over 40 varieties. With 99% brand recognition in Germany and a presence in over 100 countries, Ritter Sport is a leader in the confectionary market. In 2023, the company generated €565 million in revenue and employed around 1,900 people.

As Ritter Sport expanded globally, its social media ecosystem became increasingly complex. Each region managed its channels independently, creating challenges in aligning local creativity with a consistent global brand identity. The company needed a solution that would enable collaboration across regions and platforms while maintaining a high standard for content and efficiency.

Charlotte-Berkel-Ritte-Sport

Charlotte Berkel
Brand Manager DACH

Charlotte Berkel, Brand Manager in the DACH Team, is co-responsible for Ritter Sport's social media presence in Germany. Managing platforms like Instagram, TikTok, Facebook, and Pinterest, she is responsible for campaign planning, content creation, and performance analysis, working both with agencies and in-house teams to maintain a consistent and engaging online presence.

Tamara-Popp-Ritte-Sport

Tamara Popp
Global Brand Manager

Tamara Popp, Global Brand Manager, and a colleague from the PR department are responsible for communicating global corporate topics on LinkedIn. She also serves as the point of contact for the local markets regarding current social media trends. By providing in-house produced content, she aims to create synergies between global and local initiatives.

THE CHALLENGE

With a growing global presence, Ritter Sport faced challenges managing its decentralized social media strategy. Each country relied on its own tools and external agencies, making it difficult to share content, standardize strategies, or align with the global brand's goals.

Previous attempts to unify tools proved inefficient, offering unnecessary features at high costs. The lack of a centralized content hub hindered collaboration, preventing countries from inspiring one another with ideas or campaigns.

Solutions

Why Ritter Sport chose Facelift

In 2022, Ritter Sport adopted Facelift to simplify its Social Media Orchestration. The company chose Facelift because it offered essential tools without the excess complexity of previous solutions, meeting their need for both functionality and cost-efficiency.

Facelift's Orchestrate module became a cornerstone of their strategy, providing a centralized content hub where their teams could plan, schedule, and track content across platforms. This helped Charlotte and Ritter Sport's German team to integrate in-house or agency-generated content seamlessly.

For the global team, Facelift also provided a clear overview of content performance, especially on LinkedIn.

Conclusion

Facelift has become an integral part of how Ritter Sport manages its social media, and now streamlines local campaigns, aligning them with global strategies. We enable the German marketing team to handle content and reporting more effectively, while providingthe global team with insights and coordination tools to shape LinkedIn efforts and unify messaging.

With its versatile features and ability to adapt to regional needs, Facelift offers Ritter Sport a reliable foundation to connect its team, refine its strategies, and grow its brand presence across all markets.

Social Media Orchestration goes beyond managing individual channels—it involves aligning all social media activities with broader business goals. Ritter Sport’s ability to coordinate across countries, teams, and platforms demonstrates the power of an orchestrated social media approach, which scales efficiently while maintaining a truly strong and global presence.