TL;DR
Facelift is the Social Media and Communication Orchestration engine of Entirely. It gives teams a single place to plan, publish, and respond to their online communities at scale, supporting any number of social media accounts. Beyond social media, Facelift ties content and communication planning to strategic objectives with the assistance of artificial intelligence, and supports employer branding and employee evangelism via Amplify - its distributed company sharing app that lets communications and content teams pre-write and push social media posts to all employees, helping them leverage their own followings.
A key part of the new composable marketing ecosystem
When Entirely came together, it wasn’t to build another monolithic suite. On the contrary, it was to prove that marketing technology could be both composable and connected. Proven products, each best-in-class, able to stand alone but designed to work even better together bring everything marketers and communications personnel require, without the fluff, complexity, or vendor constraints.
The companies that comprise Entirely include Censhare, a powerful DAM (Digital Asset Management system), Marmind; driving marketing campaign planning and budget control, Elaine covers email and customer journeys, and most recently: epoq, which personalizes on-site experience with AI.
And then there is Facelift.
Facelift is not “just the social media bit” of Entirely. It is where Communication Orchestration becomes tangible. Social media is the fastest-moving, most visible channel any enterprise has, and often the hardest to align. Facelift brings order to that chaos, linking strategy to execution, pairing content with planning, and ensuring that every communication supports business objectives.
Communication Orchestration is the practice of aligning every message, channel, and team around shared objectives so that communication works as a system, not a series of disconnected tasks. It ensures strategy flows into execution, feedback loops back into planning, and every piece of content contributes to business outcomes. While traditional content activities often end up stuck in silos, orchestration provides a new connective tissue that turns content strategy and content operations together from ad-hoc messaging into a coordinated driver of impact.
Planning and Alignment That Reach Beyond Social
Far too many organizations still treat social media as something separate from the rest of their day-to-day business communications. They equal posts in a calendar, replies in an inbox, metrics in a silo.
Facelift turns that on its head. Facelift's approach to orchestration is
managed with Orchestrate, the world's first and most comprehensive platform for strategic content planning, task management, and strategic alignment. It allows creation, planning, and publishing to sit in one connected flow. With it, a single Instagram Story can clearly and visibly support a bigger plan that ties to budgets, assets, and other business goals.
This is Facelift's critical contribution to Entirely: it connects communication with strategy.
Beyond Reach: The Power of Amplify
Publishing as a brand is only the beginning. Real impact comes when employees participate in the distribution process and being part of the voice of the company. When messages are not just broadcast from corporate accounts, but shared, endorsed, and carried forward by the people who make up the company, vastly more reach and visibility is possible.
Facelift's Amplify gives employees a safe, structured way to share pre-approved content with their own networks. Because participation compounds, the results are exponential: employer branding gains credibility, thought leadership grows organically, and advocacy campaigns scale far beyond what the brand could achieve alone.
Engage at Scale
Social media has always been about creating dialogue. Facelift Engage centralizes every comment, message, review, and mention into collaborative inboxes. That means no more scattered logins or missed conversations. Teams can assign ownership with highly-customizable user controls, so individual community managers can easily cover their own areas of responsibility without becoming overwhelmed. Templates allow users to coordinate responses with brand guidelines, maintaining the orchestration approach and turning social care into a structured, reliable process instead of a scramble.
Analyze with Confidence
To orchestrate effectively, you need to see clearly. Analyze and Facelift Data Studio provide enterprise-grade analytics, from campaign performance and competitor benchmarking to leadership-ready dashboards. It transforms raw activity into actionable insights, closing the loop between planning, execution, and results. Instead of treating social as an isolated metric set, it becomes part of the company’s strategic intelligence, informing decisions across not just marketing, but the entire organization.
What Customers Gain
For customers, the value of Facelift within the Entirely ecosystem
is twofold. Facelift delivers immediate, enterprise-ready capabilities for planning, publishing, engagement, analytics, governance, and advocacy, trusted by some of the world’s most complex organizations. At the same time, by being part of Entirely, it ensures that social media and other forms of content and communications aren't left out of the bigger picture.
That’s why Facelift matters in Entirely. Not as “the social tool,” but as the orchestration engine that turns communication from a series of posts into a measurable, strategic asset.
