Holistic Content Planning - Integration with Facebook Post Performance

Brian Powers
Brian Powers
Holistic Content Planning - Integration with Facebook Post Performance

One of the most important keys to success on Facebook is still the topic of "engagement". You can only maximise engagement with content that is tailored to the needs of your target group.

With Post Performance in Facelift Cloud, you are able to evaluate your Facebook posts quickly and efficiently and decide on this basis which measures are really worthwhile for your target group. Facelift Cloud can help you to draw appropriate conclusions from the performance and you can then directly initiate further steps.

So that you can get started even faster with the engagement boost in the future, we have given the Post Performance another upgrade 💥:

So what's new with post performance?

We're taking another step towards holistic content planning by giving you the option of displaying your campaigns from the Publisher as a unique column in the post performance report!

This will help ensure a simpler overview and smooth workflow.

How do I integrate campaigns into my performance report?

Simply select the columns menu and choose campaigns from the list of available data fields. With one click, the new column is transferred, and after saving you'll have the possibility to place the campaign column according to your needs in the post performance:

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What are the benefits of integrating campaigns into the post performance overview?

Thanks to the link between the respective campaign and Facebook post, you'll be able to get a clear overview of your posts and their performance in your campaigns. Simply sort the campaigns within post performance and get an overview of which campaigns and posts have performed best and which could possibly need another push. 

Analysis such as this is one way that you can master your social media campaign data and make tweaks, improvements, and perform A/B testing.

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Get started right away, take a closer look at your campaign and post performance 🔎 and plan your content even more efficiently!

Find everything you need to know about post performance in Facelift Cloud in our Knowledge Base

Did you stumble across this article and aren't yet a Facelift Cloud user? Do you want to be? We've got a free 2 week trial that you can test out. It includes our core features and can provide you with a great overview of what you can expect

Best 👋🏽


Product Marketing Manager

Brian Powers
Brian Powers

More about the author

A New Yorker in Germany, Brian is Facelift's content marketing manager. With over a decade of experience in content and social, he is responsible for managing Facelift's content, which includes the blog, guides and downloads
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