Conducting a social media audit is crucial for any business looking to align its strategy, eliminate inefficiencies, and maximize its Social Media Orchestration. But the process can be time-consuming and resource-heavy.
Unless you’re using Facelift!
As an audit is a key part of beginning and maintaining your communication orchestration, we recommend running one at least once per year, ideally at the beginning.
I wrote a much bigger guide to how to perform a social media content audit, which you can find here. This article focuses specifically on ROI, and how you could save a lot on this essential procedure.
Facelift is the top solution for social media audits and how it delivers immediate ROI. It is an essential tool for any organization heavily engaged in social media communication.
The Challenge of Audits
On average, a manual social media audit takes 30–42 hours, or roughly a full workweek, for a social media manager working alone to complete.
In its most basic form, it involves:
- Mapping all accounts and permissions.
- Analyzing metrics across platforms.
- Reviewing content strategy and performance.
- Auditing workflows and tools for inefficiencies.
Based on an average salary for the role in Central Europe, this effort can cost an organization €1,200–€1,680 in labor costs per audit before factoring in errors or the potential value of insights lost due to inefficiencies. Not to mention, the person running the audit isn't doing their other tasks in the meantime.
Facelift’s Advantage
With Facelift, you can cut audit time by up to 78%, reducing it to just 9–13 hours. Key features that enable this:
1. Centralized Account Management: Map accounts and permissions from a single dashboard.
2. Integrated Deep Analytics: Pull performance data automatically from all connected platforms.
3. Content Insights: Quickly filter top-performing and underperforming content across campaigns.
4. Streamlined Engagement Audits: Monitor response workflows and identify gaps instantly.
5. Efficient Workflow Assessment: Centralize planning, approval, and publication processes.
This reduces the cost of an audit to just €360–€520, saving €840–€1,160 per audit.
ROI in Numbers
Let’s break it down:
- Savings Per Audit: €840–€1,160.
- Prorated Facelift Cost for One Week: ~€100.
- Net Gain: €740–€1,060 in direct savings.
This translates to an ROI of 740%–1,060% for a single audit without even accounting for the value of time recovered for other tasks. Even as a one-time use case, Facelift delivers exceptional value by saving money and freeing up 3–4 workdays for things like actually making great content.
Beyond Savings
Facelift enhances outcomes:
- Faster, data-backed decision-making.
- Artificial intelligence that adapts your content to your needs.
- Insights that boost campaign performance.
- A unified system that eliminates errors and redundancies.
Facelift transforms social media audits from a week-long burden into a streamlined, efficient process.
Interested in seeing how Facelift can make your social media audits easier? Talk to us about how Facelift could save your company money this year.
