The Amplify Autumn Edition brings a set of updates designed to make employee advocacy more intuitive, efficient, and impactful. From smarter content filters and guided onboarding to AI-powered customisation and multi-network publishing, Amplify now supports teams at every stage of the sharing process. Whether you're scaling your program or just starting, these improvements help your team share with confidence and clarity. For the full update, check out the Marketable Release.
AI Text Assistant
Amplify Mobile just got more innovative and flexible. With the new AI text customisation feature, employees can adjust the provided templates before sharing them on their personal networks. That means more authentic content, a better fit for individual voices, and less back-and-forth for your social media team.
Why this matters: social networks increasingly deprioritise posts that include identical text. With this update, your advocacy content avoids being flagged as repetitive, helping each post maintain visibility and reach.
The built-in editing option makes it easy to fine-tune tone, phrasing, or even add emojis without drifting away from your brand's message. Whether running a large-scale employee advocacy campaign or empowering a small group of ambassadors, this update helps your team strike the perfect balance between speed and personality.
Now you can experience higher engagement, more meaningful reach, and a stronger brand presence through your employees, who best represent it.
Guided App Onboarding for Amplify Users 
Amplify now includes a built-in onboarding flow to support new users directly within the app. The guided introduction highlights key features and actions, such as browsing available content, customising posts, and publishing to personal networks.
This addition helps simplify the initial experience, reducing the need for manual guidance or training materials. It also supports a smoother rollout of advocacy initiatives across teams, especially in larger organisations.
The goal is to help employees get started quickly, understand how Amplify works, and begin sharing content in a way that feels intuitive and easy to manage.
Updated filters
Amplify’s content filters have been extended to include a new option: unshared posts. This filter lets users quickly identify posts they haven’t yet shared, making content discovery and selection more efficient.
This addition, along with the existing filters for network, interests, already shared content, and hidden posts, gives employees a more straightforward overview of available content.
For teams managing larger advocacy initiatives, this update helps avoid repetition, increases variety in post selection, and supports a more consistent sharing rhythm across participants.
Access to notifications settings
Users can access and manage their notification settings in the Amplify mobile app, starting with notifications for new content. This makes it easier to stay updated when fresh posts are available without checking manually.
The update gives users more control over how they want to be informed, helping them engage with relevant content at the right time. It is a first step toward a more flexible and personalised mobile experience.
Publish across networks in one step
Amplify supports publishing the same post to multiple networks in one step. This streamlines the process for employee advocates who want to share content quickly without repeating the same action across different platforms.
While network-specific adjustments are still possible, this update speeds up sharing and helps maintain consistent messaging. It's a simple way to increase reach while saving time, especially for users active on several networks.
Summary
The Amplify Autumn Edition introduces powerful updates to make employee advocacy smarter, faster, and more authentic. With AI-powered text customisation, employees can fine-tune suggested posts to fit their voice while staying on-brand, boosting reach and engagement. New guided onboarding simplifies adoption for teams, while updated filters, notification controls, and one-step publishing across networks streamline everyday use. Whether you're scaling advocacy or just getting started, these improvements help teams share with confidence, variety, and impact.
