Increased reach and improved look & feel for Instagram posts - with Instagram first comment

Friederike Jungemann
Friederike Jungemann
Tags: Publisher

You want to make your Instagram posts attractive and avoid overloading the caption with hashtags?
Sure - hashtags are crucial for a successful social media presence on Instagram. Relevant hashtags generate reach and thus increase the engagement of your target group with your content. And that's  why you can now schedule a first comment together with your Instagram post directly in the Facelift Cloud Publisher.

What are the advantages of the first comment?

Above all, you save a lot of valuable time! Because by scheduling the first comment directly when creating the post, you get rid of the editing and inserting of a separate comment later on.
Your "hashtag clutter" is simply placed in a first comment when the post is created and makes room for your caption to shine. Gone are the days of chaos directly under your image - your feed scores with maximum clarity and tidy posts!
Especially larger brands with a high number of followers benefit from the placement of their hashtags in the first comment thanks to an increase in the average reach of these posts (15.9%).
Of course, you can also use the first comment for other purposes and let other content speak for your images in the form of text. For example, a question or statement in the first comment can stimulate an exchange with the community and increase the engagement.

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How does the first comment function work in Facelift Cloud? 

The first comment function is available for direct publishing via Instagram in the Publisher.
If you want to use the function, you can simply tick the first comment box and enter your content. Of course, this is not mandatory  - it's up to you if you are going to make use of the function. No tick - no first comment.

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Since the maximum number of hashtags per post is still 30, it is important to choose relevant hashtags wisely. By scheduling them directly when creating posts, you have enough time to develop an efficient hashtag strategy in advance.

Convince yourself of the easy-to-use but powerful first comment function and create your first Instagram post directly in Facelift Cloud.

Learn more about Instagram publishing in this Knowledge Base article.

#️⃣ happyfirstcommenting  

Best 👋🏽

Rike
Product Marketing Manage

Friederike Jungemann
Friederike Jungemann

More about the author

Rike is a product marketing manager at facelift and the mind behind the updates you see on your dashboard! She's also a huge fan of New Work and the African continent.
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