WhatsApp in Engage: Turning Conversations into Strategic Value

Mareike Kittner
Mareike Kittner
Tags: Engage, Level Up
WhatsApp in Engage: Turning Conversations into Strategic Value

WhatsApp Business has been part of the Facelift Engage experience for some time. Now, it is available to all customers on the latest plans! The setup process has also been simplified, making it easier than ever to get started. As one of the most widely used messaging apps globally, WhatsApp offers a reliable, real-time, private communication channel. 

From Support to Strategy 

As Social Media Orchestration develops, messaging has become central to how brands interact with their audience. Channels like WhatsApp are no longer used solely for support. They are essential in how businesses listen, respond, and build trust. With WhatsApp in Facelift Engage, your team can connect directly with customers in a familiar environment. Each message becomes part of a coordinated communication approach. 

The WhatsApp integration in Engage is based on the Customer Care principle. Conversations begin when a customer sends a message to your business. From that point, your team has 24 hours to respond with individual replies. After that, communication continued through message templates that WhatsApp had approved. Engage helps your team stay on track with a visible countdown clock for each message. This shows how much time is left to reply. If the customer sends another message, the timer resets.  

The result is a clear and structured process for staying responsive without added complexity. 

Integrated into Your Orchestration Workflow 

Engage is more than just a messaging tool. It is a shared workspace for marketing, support, and community management. With WhatsApp included, teams can respond faster, work in sync, and use messaging insights in other areas such as campaign planning and content strategy. 

Adding WhatsApp Business to Facelift helps connect customer conversations to broader communication efforts. It supports an organised and thoughtful approach to interaction. Fully embedded in your Social Media Orchestration. 

Learn how to set up WhatsApp in our Knowledge Base. 

Mareike Kittner
Mareike Kittner

More about the author

With over two years of experience on the Facelift product team, Mareike, our Product Marketing Manager, keeps you informed with the latest updates and news both about the tool and within it.