Starting today, you can publish directly to Bluesky through Facelift just like you do with LinkedIn, Instagram, X (Twitter), Facebook, and more. Whether you're planning content solo or collaborating across teams, Bluesky is now part of your publishing line up.
Why Bluesky matters
Last year, we asked our customers which new network they wanted to see in Facelift. The answer was clear: Bluesky.
Our customers are not the only ones asking for Bluesky. The network's development shows it's a fast-growing alternative to mainstream social media. Built on the decentralised AT protocol, it offers creators and brands a fresh, open space to engage with a privacy-conscious, digitally-savvy audience.
Bluesky in numbers:
- The platform grew from under 3 million users in early 2024 to over 25 million by the end of the year.
- Over 1.3 billion posts have already been shared.
- Over 62% of users are under 34, making Bluesky especially attractive for brands looking to connect with Gen Z and younger millennials.
So don't get left behind. Start sharing your content on Bluesky simply from within Facelift, without getting to grips with another new network and its specifics. Facelift provides the guidance it's known for to make adapting to the new network as easy as possible.
Already using X or Threads? Then start repurposing your short-form posts to reach a wider audience.
What you can do right now
- Plan, preview, and publish directly to Bluesky using Orchestrate
- Keep your content strategy aligned across channels
- Tag and collaborate with your team as you build presence on emerging platforms
