Measure success of Instagram content - with Instagram Post Performance

Friederike Jungemann
Friederike Jungemann
Tags: Publisher

So, you want to create Instagram content that is tailored to your target audience, because that's how you achieve high, quality engagement, right? There are plenty of social media KPIs to keep on top of, but engagement in particular is of especially high value, and in turn pays into the achievement of overall business goals.  

It should be obvious that you need metrics to measure the success of your content so you can refine and optimize your Instagram marketing strategy. It's essential to know what worked and what didn't.  

With Facelift Cloud's newly integrated Instagram Post Performance, we help you to keep an eye on your metrics, evaluate performance, and act accordingly. 

What metrics does Facelift Cloud's post performance provide? 

In the post performance overview you can find all of the most essential Instagram metrics for evaluating the success of your posts and videos.  

These include: 

  • Reach 
  • Engagement 
  • Likes 
  • Comments 
  • Views 
  • Saved Posts 
  • Video views

 View all key metrics at any time - directly in the Publisher

You already know the Facebook Post Performance in the Publisher. And this is exactly where you'll find the analysis of your Instagram metrics too. Simply select the network Instagram in the side navigation under Post Performance.

Here you can get a tabular overview of all your contributions, a respective contribution preview  as well as the key figures. 

Bildschirmfoto 2022-05-20 um 07.11.02

How does it work?  

Simply filter the metrics that are most relevant to you and set a time period for your analysis:

IG PP Zeitraum 

You can customize and save your filter settings easily as an individual view, allowings you to access your evaluations again and again without additional effort. Please note that a maximum of 750 posts can be evaluated and displayed. 

The highly configurable table allows you to show and hide columns as you like: 

IG PP Filter

Where can I learn more about Instagram metrics & post performance in Facelift Cloud? 

For more information, read all about Instagram Post Performance in our knowledge base, located here. 

 If you want to learn more about the importance of your most valuable Instagram KPIs, the difference between reach and impressions, be sure to read recent blog post. We'll also tell you how you can increase your engagement and consequently your reach on Instagram. Check it out now here! 

Happy analyzing & have fun celebrating success! 🚀 

Until the next update! 👋🏽


Product Marketing Manager 

Friederike Jungemann
Friederike Jungemann

More about the author

Rike is a product marketing manager at facelift and the mind behind the updates you see on your dashboard! She's also a huge fan of New Work and the African continent.
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