If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation.
Analyze, plan, execute, measure, repeat – Instagram Reels
Reels analytics is the process of tracking, collecting and analyzing data to understand the performance of your Reels. As reels are one of the most requested features from our customers, publishing and analyzing is now available for all facelift users. facelift offers two features to see all the details for Instagram Reels in Publisher Post Performance and the Analytics Widget Instagram Post Performance.
When figuring out whether a Reel was successful or not, you should look at the following metrics:
- Impressions, Reach, Views
- Likes, Comments, Saves, Shares
With Instagram Reels Analytics you can now easily find out what types of content work best for reels within your audience, and it can help to create a full picture of how Reels are supporting to grow Instagram presence of a brand. You should also compare engagement rate of reels to other type of social media content across all social media networks.
Make sure to have a look at the details about Instagram Post Performance metrics in our Knowledge Base.
Product Marketing Manager