HR Marketing and Employer Branding: Ista Express Increases Engagement with Facelift

Jey uses Facelift extensively for social media community management, where she engages in regular interactions with Ista's followers across all their major platforms every morning.

The company maintains a robust posting schedule, averaging 3-5 posts per week. The content is diverse and informative, including behind-the-scenes insights and event coverage such as the career day and the marketing department's visit to the Facelift Summit 2024 in Hamburg. Regular evaluation of ista's most essential KPIs is easy thanks to Analyze, which helps to optimize ista's social media strategy with data-driven decisions. 

Jey states that she really appreciates Facelift particularly for its user-friendliness and automated reporting capabilities, which ensure that she receives comprehensive updates on a quarterly basis. Since Ista Express Service focuses its social media efforts on HR marketing, their posts aim at enhanced employer branding and talent acquisition.  

Ista's top social media KPIs include: 

Engagement Rate: Shows how well the content resonates with the target audience and how intensely they interact with the posts. 

Reach and Impressions: Help understand how many people see the content and how often it is displayed. 

Conversion Rate: Crucial for assessing how well social media activities lead to desired actions, such as visiting the website or progressing through the recruiting process.