Empowering Voices, Changing Lives.
Kindernothilfe's Journey with Facelift 

As an NGO that relies on public and local support, as well as donations and sponsorships, Kindernothilfe employs a social media strategy that concentrates on a blend of engagement, awareness, and fundraising. The challenge here is ensuring that their community receives the information, support, and care that it needs. Stakeholders such as donors must to be able to place their trust in Kindernothilfe, making community management essential. 

With a primary platform focus on Instagram and Facebook, the organization plans to expand its presence to LinkedIn and TikTok this year and has already begun producing an increased number of Instagram Reels. The need for scalability meant that a solution was needed to support this growth with limited resources. 

Kindernothilfe’s social media team is a mix of full-time and part-time contributors that totals six members. This team manages their growing channel responsibilities, ensuring that their message of hope and empowerment reaches as many hearts and minds as possible.  

However, doing this effectively and efficiently meant enhanced collaboration via a unified solution to community management, roles and responsibilities, and a way to enable a clear style and message architecture across content. Kindernothilfe wanted to be able to include stakeholders throughout the organization and create a streamlined environment for them to work together. 

To better support its social media channels, and set itself up for reliable growth, Kindernothilfe began working with Facelift.

Content strategy:
quality over quantity 

Their approach to content is focused and intentional. They recently reduced their posting frequency to concentrate on quality, more in-line with their general content strategy. The strategy? Build user trust and affinity by making superb content that speaks to their audience and generates support from their community. 

To do this, Kindernothilfe found a valuable partner in Facelift. 

Facelift has become integral to their social media operations, offering a comprehensive overview of all channels and facilitating efficient content scheduling and management in one place.  

Kindernothilfe can keep uniform messaging across channels thanks to Facelift's collaborative capabilities and intuitive content scheduler, which frees up time and allows the social media team to focus on quality rather than get caught up in cumbersome workflows that waste time. 

Bringing out their best online

Facelift supplies a single hub for cross-team collaboration for social media managers by offering advanced controls designed to simplify each user's day-to-day responsibilities. Kindernothilfe takes advantage of Facelift's advanced user controls and role assignments to ensure that community and content management for this 6-person team, and other stakeholders, remains easy! 

They now publish on Instagram four times a week and on Facebook 1-2 times a week, with plans to grow considerably over the next year. This growth strategy is possible because by taking advantage of Facelift, Kindernothilfe can now bring users together more efficiently to streamline organizational capabilities. It helps their stakeholders to create better, more meaningful content that fosters community engagement and trust through collaboration.  

"Facelift has become an essential tool for our daily editorial work," It plays a significant role in streamlining Kindernothilfe’s community management and campaign collaborations.