The Power of User Generated Content
Consumers value authentic experiences from discovery to checkout—often finding most inspiration from others’ purchases. While written reviews and ratings are a long-established standard, visual user generated content as a part of the customer journey is still an exception.
Why this should change, why it has never been easier to increase conversions and engagement with UGC and how brands can use UGC in a way that drives true value is discussed in our webinar.
- Content: What kind of Content works?
- UGC: How and why to work with it
- UGC and E-Commerce: Its impact on the most relevant KPIs