With the rapid emergence of shockingly advanced AI creation tools such as GPT4 and DALL-E 3, the world has had to embrace some significant changes in the way that we do business, education, and content creation in general, and experienced a philosophical paradigm shift in the way we view these things.
Artificial intelligence and social media are powerful elements of our time that the world is grappling to embrace.
We can already view social media as something like a big, never-ending party that everyone's invited to. But with so many people and so much content, it can be hard to keep track of everything, create something original, monitor a large following, or perform many other tasks. That's where artificial intelligence and social media can intersect!
AI can help sort through all the noise and find the stuff relevant to you and your followers, among many other tasks, some of which we may not have yet discovered.
So, with all that in mind, let's talk about the present and future of artificial intelligence and social media management!
What social media and artificial intelligence can do right now
This match made in heaven is not just the future; it's already the status quo. In fact, AI systems and their integration with social media have been running in the background as algorithms that customize newsfeeds, display advertisements, and perform (sometimes faulty) moderation for years.
But AI is still far from perfect. It's still learning, and sometimes it gets things wrong.
However, the latest generation of AI, such as the incredible GPT-4, is more powerful than ever and has inspired mixed responses from content creators and legal experts alike around the world, wary of the current and future implications of AI-generated content, and especially the way it affects the journalism, writing, and education industries in their entirety.
And these debates probably aren't going to go away any time soon.
We at Facelift take an optimistic view of AI, though!
Social media and artificial intelligence working together are a dream situation in our minds, and we're happy to talk about how you can take advantage of AI already.
Here are some ways you can use AI to take your social media game to the next level right now:
AI makes content creation easier
Constantly creating high-quality content can be a chore for some, especially if you lack a dedicated social media or content manager, but AI-based tools can make the process less tedious, or at the very least offer inspiration.
Creative tools such as Canva and Adobe Spark use AI to suggest design elements and color schemes for images and videos, taking the pressure off you to come up with something that doesn't look like it was made in MS Paint.
Personalizing your posts
Social media users love personalization, and AI can help you deliver it to them. By analyzing the behavior and interests of social media users, AI-based tools can suggest content that is more likely to resonate with them. This can help you build stronger relationships with your followers, because nothing says "We care about you" like content with a personal touch!
Listening to your fans
Your followers want to be heard. By analyzing real-time social media conversations, AI-based tools can help to find trends and automatically manage some customer inquiries and comments. This means you can address any issues before they spiral out of control and become a PR nightmare. Social media management software powered by AI can even suggest the best times to post content and the best frequency for each platform.
It just makes your life easier
Let's face it, some tasks are just plain tedious. That's where chatbots come in. They can answer common customer questions and free up your time for more exciting things like finally trying that TikTok dance!
AI can be used to prioritize social media messages, helping you respond more quickly to critical issues. It's like having a personal assistant.
The future of social media and artificial intelligence
The future of artificial intelligence and social media is exciting and holds a lot of potential for users and organizations alike. In the short term, as AI technology evolves, it will likely transform how we manage and interact with our accounts by improving upon the algorithms and other things we've already discussed.
These algorithms have long proven to be a challenge for social media managers, and AI may not make that challenge go away entirely. But our favorite platforms will probably get better at showing content you - and your business's followers - actually care about. To date, this remains one of the biggest user complaints across social media platforms.
In the longer run, we may even see it completely redefine the way we interact with each other, our technology, and the world around us, with social media becoming more of a Utopian (we hope...) realm of possibility that even Meta can't yet comprehend.
But let's focus on the nearer term.
One area where we can expect to see a lot of growth is in the area of content personalization. This is already happening and has been for a while with plenty of hiccups and issues, but as the tech progresses, we predict that we'll be able to see a considerable increase in the accuracy of and subtlety of user-centric promotion.
Newsfeeds will provide users with more relevant content, tailored to their interests and preferences. It will analyze user behavior, learn from it, and use that information to improve the user experience. Social media advertising could become more seamless with the user experience, meaning a higher conversion rate, and likely a more positive experience for users who may otherwise dislike advertising.
Advanced AI-assisted content creation
Another area where AI will play a significant role is in content creation. We're already seeing AI-powered tools that can help generate captions, hashtags, and even entire social media posts, like ChatGPT. (Though we wouldn't recommend simply letting it do everything...).
As this technology improves, we can expect to see more sophisticated tools that can create high-quality, engaging content that resonates with audiences.
But we all need to be careful with this, too. While it has been said for decades that AI would cause unforeseen problems for web content and SEO, it has been unclear to what extent Google and other search engines have been penalizing AI-generated content.
Seo.ai suggests that Google no longer takes quite such a strong stance against AI-generated content, but it is still safer to ensure strong editing and apply a human touch. Spammy content will still not likely go down well, and if it's particularly bad, your humans may be able to pick up on it as well.
It's still possible for people to pick up on a lot of AI created content, especially when it is longer form like a guide, ebook, or even a blog article.
Automated and high-quality social media moderation
We can also expect to see AI being used more in social media moderation. AI-powered tools (such as Lifty!) can help find and remove harmful or inappropriate content, like hate speech or fake news, before it spreads on social media with vastly greater accuracy than it may have in the past.
Hopefully, this means that social media managers can spend less time weeding through troll comments, and more time engaging with the community that matters.
AI chatbots have been with us for a while - a long while, actually, and they're actually very common on social media these days, especially in places such as Facebook's Messenger, where they can be really useful for assisting with simple follower inquiries such as opening hours, directions, or other basic company information.
Similar chatbots can be seen all over the websites of SaaS companies - like ours! They aren't yet able to provide solutions to all problems and are often more of a gatekeeper for a human customer service or community management team, but in the future, we may see artificial intelligence and social media coming together in a more powerful way to solve countless complex problems in a fraction of the time.
Still, we don't think they'll be replacing human customer service entirely any time soon.
The future of artificial intelligence and social media is exciting, and it's clear that AI will play a critical role in shaping the future of our favorite social platforms. However, it's also important to remember that, as with any new technology, there are ethical and social implications to consider, and those implications are unlikely to become any less severe as this technology develops.
Importantly, AI is not currently a replacement for human social media managers, who will still need to be in control of the AI, feed it accurate and useful information, good prompts, and be there to monitor what it says while thinking critically about its language.
While the future is bright, the present still requires the human touch, and we recommend caution, especially when it comes to content that is purely AI-generated, whether it is for social media or for the web.
We integrated Facelift with OpenAIs technology!
There's more exciting product news on our side that we've already mentioned but can now dig into a bit further. Earlier this year, we launched our own AI assistant, affectionately named "Lifty", who will partner with Facelift users to provide new quality of life improvements, and further our mission of making social media management easier and more efficient.
For a much more in-depth introduction to Lifty, what it can do, and some ways in which you can take advantage of our powerful new AI integration, check out our recent product update here!