Analytics Autumn Edition: Connected Reporting, Broader Coverage

Levin Langmaack
Levin Langmaack
Tags: Analyze
Analytics Autumn Edition: Connected Reporting, Broader Coverage

Reporting is only useful when it reaches the people making decisions and covers the channels you actually publish on. This autumn, Facelift Data Studio closes the loop between planning and performance with Marmind, adds full Pinterest analytics with ready-to-use dashboards, and makes custom metrics easier to build with AI assistance. Fewer manual steps between a question and an answer.

FDS Marmind Integration

Close the loop between planning, publishing, and performance

When campaigns are planned in one system and their results live in another, connecting the two means manual work and the link between a campaign and its actual impact is easily lost.

This release enables FDS to send social post KPIs to Marmind for posts created through the Marmind Orchestrate connection.

Performance data flows back to the place where the campaign was planned. You can more easily understand post impact and keep your social reporting connected across both platforms, without rebuilding the same picture twice.

Pinterest available in FDS

Understand your Pinterest presence in one place

Pinterest performance often sits outside the regular reporting routine, which makes it hard to judge account health or see which pins and boards are actually working.

Pinterest Analytics is now available in FDS, giving you a dedicated way to understand account health and content performance across your Pinterest presence. 24 metrics and three ready-to-use dashboards are live and designed for immediate insights, whether you are new to Pinterest analytics or an experienced strategist.

Pinterest Account Overview: A high-level view of your entire Pinterest presence across all profiles:

  • 5 big numbers: total followers, impressions, engagement, average engagement rate, and pin count.
  • 2 column charts: engagement and impressions broken down by profile.
  • 3 pie charts: where reach, followers, and engagement come from.
  • 1 table: a complete profile metadata snapshot.

Use it for executive dashboards, account health checks, and profile comparisons.

Pinterest Content Performance: A deep dive into individual pin and board performance:

  • Leaderboards: top pins by saves and outbound clicks.
  • Trend lines: engagement rate momentum over time.
  • 2 column charts: pin distribution across boards, plus top performers.
  • 3 pie charts: engagement types, saves versus traffic, and content distribution.
  • Radar chart: a multi-dimensional funnel view from awareness to action.
  • 2 tables: full pin details and board analytics.

Use it for content strategy optimisation, identifying what resonates, and planning future content.

Pinterest Account & Content Performance: A complete view combining account health with content performance, ideal for comprehensive strategy reviews and connecting account success to content outcomes.

You can compare profiles, identify top-performing pins and boards, and turn Pinterest insights into stronger social strategy, without leaving your reporting environment.

AI-supported QQL Metric Builder

Turn a question into a usable metric

Custom metrics are where FDS becomes genuinely specific to your business, but writing QQL by hand takes time and knowledge that not everyone on the team has.

This release introduces beta access to the AI-supported QQL Metric Builder in FDS. By guiding metric creation with AI assistance, you can create custom metrics faster and with less manual setup.

Teams can more easily translate their questions into usable QQL and unlock deeper insights from their social data, with less dependency on specialist knowledge. 

This feature is currently in Beta. We value your feedback, you help shape the future of this feature together with us.

Levin Langmaack
Levin Langmaack

More about the author

I’m a Product and Marketing Manager at Facelift, where I’ve been working for about 1.5 years. I’m excited to share my knowledge, experience, and product expertise with you.