Orchestrate Summer Edition: Less Effort, More Impact

Facelift x Marmind Integration

Campaigns created and managed in Marmind can now be used directly as the strategic context for content execution in Facelift. Marmind stays the planning system, Facelift becomes the execution layer, fully connected.

• No more duplicate entries. Campaigns flow from Marmind into Facelift without manual recreation.
• Content in context. Every post and content object is assigned to the right campaign from the start.
• A shared source of truth. Planning, publishing, and performance become part of one connected workflow, reducing confusion and improving alignment across teams.

The Marmind integration eliminates one of the most persistent friction points in enterprise communication: the gap between strategy and execution. Teams gain a single, connected workflow where planning decisions translate directly into published content, without the overhead of managing two separate systems.

AI-Powered Content Creation

Start from a story or brief in the Facelift storyboard and let AI turn it into structured, channel-ready content proposals, including suggested networks, variations, timing, and setup decisions.

• From idea to execution, faster. A prompt becomes an actionable Post-Set or set of Content Objects, ready to review and publish.
• Channel-optimised by default. Content is automatically adapted to each selected network's requirements, no manual tailoring needed.
• Built for the future. This feature is built on an agent protocol stack that forms the foundation for more advanced AI workflows to come, from intent-based creation to natural language workflow control.

The result is a dramatically shorter path from brief to publishable content, less back-and-forth, less manual setup, and a smarter foundation that will only become more powerful over time.

Calendar Grouping

A new dedicated planning view that groups content across strategic and operational dimensions, Frames, Content Types, Networks and Channels, so teams can understand the structure of their plan, not just its contents.

• Move beyond the flat view. See how content is distributed across meaningful categories at a glance.
• Spot gaps and imbalances early. Quickly identify over- or under-represented channels, front-loaded campaigns, or missing content types.
• Plan with more confidence. Reduce the mental effort of piecing together patterns and gain clearer control over complex, multi-channel planning.

Calendar Grouping gives teams a fundamentally better answer to the question "how is our plan shaped?", turning a flat list of scheduled posts into a structured, comparable view that supports smarter decisions.

Snapchat Publishing

Brands can now connect a Snapchat account, select a Public Profile, and publish to Snapchat Stories or Saved Stories, directly from Facelift.

• One workflow, one more channel. Snapchat content is planned and published alongside all other channels, with full calendar visibility, filtering, and mobile preview.
• Fit for the editorial rhythm. Snapchat becomes a natural part of the content planning process, not an afterthought managed outside the tool.

For teams with audiences active on Snapchat, this means one less platform to manage separately and one more channel that fits naturally into the existing publishing workflow.

Task Templates

Define predefined task packages that are automatically created whenever new Contents, Frames, Stories, or Post-Sets are added, so teams start every project with the right structure already in place.

• Less setup, more work. The right tasks, owners, and deadlines are there from the moment work begins.
• Consistent processes, every time. Review steps, approval chains, and compliance checks are applied reliably, without relying on individuals to remember them.
• Fewer forgotten steps. Checklists, translation tasks, and scheduling confirmations are built into the workflow by default.

For teams operating at scale, Task Templates are a significant time-saver and a meaningful step toward more repeatable, reliable content operations across the board.

From Ideate to Orchestrate: One Coherent Planning Experience

Ideate is being replaced by Orchestrate. Its planning concepts, Campaigns and Events, are moving into Orchestrate, creating one unified model that covers the full journey from strategy to execution.

• One place for everything. Campaigns and Events now sit alongside Frames, Content, Post-Sets, Stories, and Tasks, no switching, no duplication, no confusion.
• A clearer path from strategy to execution. Teams move from planning to publishing without losing context along the way.
• Built for the long term. A cleaner, more scalable structure that prepares Orchestrate for future growth.

Bringing everything into one planning model removes friction at every level, less cognitive overhead for practitioners, and a clearer structure for teams managing communication at scale.

Activity Log

A universal Activity Log for Orchestrate objects, capturing key changes, approval actions, timestamps, actors, and concise diffs across every Post-Set, Frame, and Content object.

• Full visibility, always. Know who changed what, when it happened, and why, automatically, without manual logging.
• Understand exactly what changed. Concise diffs show not just that something changed, but what specifically was different.
• Stronger accountability and compliance. Audit content history, trace decisions, and demonstrate process compliance without digging through comments or emails.

The Activity Log turns content history from a guessing game into a clear, reliable record, giving teams the transparency they need to collaborate confidently and govern responsibly.

More Improvements in Orchestrate

A set of targeted workflow improvements that close practical gaps and make Orchestrate smoother in everyday use. Delivered incrementally throughout the release cycle, these updates reduce small frustrations across planning, creation, approval, and publishing, with fewer workarounds and more flow.